Who We Are
Velinor is a UK-based M&A intelligence and B2B outreach service. Our registered address is SETsquared Bath Innovation Centre, Broad Quay, Bath BA1 1UD, United Kingdom. When we refer to "Velinor", "we", "us", or "our" in this policy, we mean the Velinor business operated by Ben Brand.
For data protection queries, contact us at support@velinor.io.
What Data We Collect
We collect information in the following ways:
Information you provide directly
- Name, email address, and company name when you complete our Acquisition Readiness Scorecard, subscribe to The Deal Sheet newsletter, or book a demo
- Information you provide when contacting us via email or our website
- Business details shared during discovery calls or client onboarding
Information collected automatically
- Website usage data (pages visited, time on site, referral source) via standard analytics
- Email engagement data (opens, clicks) for newsletters and marketing emails
- IP address and browser information for security and fraud prevention
Publicly available business data
- We process publicly available data from Companies House, including company filings, officer records, and ownership information, as part of our M&A intelligence services
- Professional contact information from public business directories and LinkedIn for our B2B outreach services
How We Use Your Data
- To deliver our services (DealFlow and associated intelligence products)
- To send you The Deal Sheet newsletter and related M&A intelligence content you have subscribed to
- To respond to your enquiries and manage our relationship with you
- To improve our website, products, and services
- To comply with legal obligations
Legal Basis for Processing
We process your personal data under the following legal bases (UK GDPR):
- Consent: When you subscribe to our newsletter or complete our scorecard, you consent to receiving our communications. You can withdraw consent at any time by unsubscribing.
- Contract: When you become a client, we process your data to deliver the services you have contracted.
- Legitimate interest: We process publicly available business data to provide M&A intelligence services. We have assessed that this processing does not override the rights of the individuals concerned, given the data is publicly filed and used for lawful business purposes.
Data Sharing
We do not sell your personal data. We may share data with:
- Service providers: Email platforms (for newsletter delivery), CRM systems (for client management), and analytics tools (for website improvement). These providers process data on our behalf under appropriate agreements.
- Clients: Where we deliver DealFlow services, we share publicly sourced business intelligence with clients as part of the service.
- Legal requirements: Where required by law, regulation, or court order.
Data Retention
- Newsletter subscriber data: retained until you unsubscribe, then deleted within 30 days
- Client data: retained for the duration of the client relationship plus 6 years (for legal and accounting purposes)
- Website analytics: retained for 26 months
- Publicly available business data: updated regularly from public sources, retained as part of our intelligence database
Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify any inaccurate or incomplete data
- Erase your personal data (subject to legal obligations)
- Restrict processing in certain circumstances
- Object to processing based on legitimate interest
- Data portability: receive your data in a structured, machine-readable format
To exercise any of these rights, email support@velinor.io. We will respond within 30 days.
Cookies
Our website uses essential cookies for site functionality and analytics cookies (Google Analytics) to understand how visitors use the site. Analytics cookies help us improve the website by collecting anonymised usage data such as pages visited, time on site, and referral source.
We do not use advertising cookies or sell data to third parties. You can opt out of analytics cookies via the cookie banner shown on your first visit, or by adjusting your browser settings.
Security
We take appropriate technical and organisational measures to protect your data, including encrypted communications (SSL/TLS), access controls, and regular security reviews.
Changes to This Policy
We may update this policy from time to time. Significant changes will be communicated via our website or email. The "last updated" date at the top of this page indicates when the policy was last revised.
Contact
For any questions about this privacy policy or how we handle your data:
- Email: support@velinor.io
- Address: Velinor, SETsquared Bath Innovation Centre, Broad Quay, Bath BA1 1UD